The Psychology of Twin Dressing: Why It Matters

A growing body of research is asking: what does dressing twins identically mean for their identity development?

What the Research Says

Identical dressing can reinforce the idea of twins as a “unit” rather than individuals. However, coordinated dressing—when done thoughtfully—celebrates the twin bond while supporting individual identity.

This is why we designed our collections with coordination rather than matching in mind.

The Developmental Timeline

Baby Years (0-2): Dress them however brings you joy! Browse our baby rompers.

Toddler Years (2-4): Start introducing choice. Our coordinating collections let them pick between colourways.

School Age (6+): Follow their lead entirely. See our tips for twins starting school.

Supporting Individual Identity

If your twins are different sizes, this can actually support identity development—each child has their “own” clothes.

We believe in “together in style, their own in spirit.”